Logistics · Weser-Ems
A regional logistics operator, Weser-Ems
The business had grown past its original identity — a logo redrawn informally more than once, no consistent color across the fleet, and a site that hadn't been touched since the founder built it.
The brief
The business had grown past its original identity — a logo redrawn informally more than once, no consistent color across the fleet, and a site that hadn't been touched since the founder built it. The new generation running the company wanted one system that could go on a truck, a hi-vis vest, and a website without three different versions of the logo appearing in the same yard.
A Branding Growth package established the system first — logo suite, color, type, and guidelines — before any vehicle or print work started, so every downstream decision had a reference to check against. A Print package then applied that system to livery specs, signage, and stationery; a Website Starter package replaced the original site.
The approach
Outcome
One logo file, one color palette, one guideline document — no more informal redraws
A livery specification the vehicle sign shop could apply without back-and-forth
A new site launched using the same identity system, end to end
Services used
Branding & Corporate Design
Logo, color, type, and rules your team can follow without calling us.
Print & Editorial Design
Business cards to packaging — print-ready files, right the first time.
Website Design & Development
A site sized to your business — from a 5-page starter to full e-commerce.